Newpage cleaned data for AI (Snowflake/DataIKU), deployed Azure OpenAI for instant generation, baked in accuracy validation. Delivered POC and full documentation providing speed and precision.
Challenge
The client faced lengthy reporting cycles lasting several weeks, outdated data, and high agency costs for reporting across 60+ brands. Reporting relied heavily on third-party agencies, lacked flexibility for brand teams, and slowed down decision-making.
Approach
Team Newpage:
- Aggregated and pre-processed data for AI readiness
- Deployed Azure OpenAI to automate report generation
- Validated outputs through robust accuracy checks
- Delivered a Proof of Concept showcasing speed and precision
- Provided detailed technical documentation and methodology
Results
The solution:
- Removed dependency on the external agencies
- Shortened report turnaround time from weeks to just a couple of hours
- With AI-driven insights, decision-making became faster and more data informed
- Brand teams gained the ability to generate customizable, brand-specific reports, improving both flexibility and relevance
Overall, the initiative enhanced accuracy, efficiency, and the granularity of insights, while continuous feedback loops ensured consistent quality and ongoing optimization.
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