In the dynamic world of digital technology, companies are turning to advanced Content Management Systems (CMS) like Adobe AEM Franklin to gain a competitive edge. This case study delves into the transformative journey of XYZ Pharmaceuticals – a major player in the pharmaceutical industry – as they successfully adopted Adobe’s AEM Franklin, also known as Project Helix or Composability, to overcome digital marketing challenges.
Challenges Faced by XYZ Pharmaceuticals
- Outdated CMS Hindrance:
- The existing CMS posed significant obstacles to swiftly launching core products and effectively communicating with stakeholders.
- Legacy systems lacked the flexibility and agility required to keep pace with rapidly evolving market demands.
- Complex Website Management:
- Managing multiple websites within an enterprise setting proved arduous due to default public repositories and environments.
- Lack of centralized control hampered the coordination and synchronization of content across various digital properties.
- Quality Assurance Issues
- Features were often delivered without proper quality assurance checks, resulting in numerous iterations and follow-up efforts to rectify errors.
- Inadequate testing processes led to an increased risk of functionality failures and user experience inconsistencies.
- Communication Challenges:
- The process of content creation, authorization, and delivery lacked contextual information, particularly concerning micro requirements and specific target audiences.
- Poor communication channels between stakeholders resulted in misunderstandings and delays in content delivery timelines.
- Product and Backlog Management:
- Insufficient management of product backlogs and project timelines led to challenges in prioritization and resource allocation.
- Unclear visions and objectives made it difficult for teams to align their efforts with overarching business goals, resulting in inefficiencies and missed opportunities.
- Consistency Across Channels:
- Maintaining consistent branding, messaging, and an omnichannel approach across all digital touchpoints proved challenging.
- Disparate content management systems and decentralized content governance structures contributed to inconsistencies in content tone, style, and messaging.
The Strategic Solution – Transition to Adobe AEM Franklin
Key Solutions Provided by Adobe AEM Franklin
After a thorough assessment, XYZ Pharmaceuticals decided to transition to Adobe AEM Franklin. Newpage Solutions played a pivotal role in constructing a functional and user-friendly web publishing platform, addressing the identified challenges.
- Rapid Launch of Core Products: Adobe Franklin streamlined web publishing, enabling XYZ to swiftly launch core products and transform their communication landscape.
- Centralized Content Management: Franklin allowed effective development and management of multiple websites, resolving issues with default public repositories.
- Quality Assurance Mechanism: Implementing a quality assurance mechanism reduced the need for revisions and follow-ups.
- Enhanced Speed and Performance: Real User Monitoring (RUM) assessed website loading speed accurately, providing valuable performance data.
- Accelerated Launch Time: User-friendly tools facilitated quicker website publishing, reducing delivery time from months to days.
- Leveraging Existing Content Sources: Integration with content sources eliminated the need to transfer information, saving time and effort.
- Reduced Learning Curve for Authors: Familiar tools made the authoring experience intuitive, allowing anyone to become an author within minutes.
- Precise Preview of Changes: Deployed changes accurately mirrored the production site, providing a 100% accurate preview.
- Low-Code Approach: A low-code approach revolutionized website development, making it accessible with basic HTML, CSS, and JS knowledge.
The Impact of Adobe AEM Franklin Adoption
With faster content creation, a 50% decrease in marketing workload, and substantial cost savings, XYZ Pharmaceuticals achieved remarkable results. The website’s perfect performance score, 30% improvement over the legacy site, and a 60% reduction in development time through template utilization showcase the transformative power of Adobe AEM Franklin.
Newpage Offers a Digital Transformation in Pharmaceutical Marketing
If you’re navigating similar challenges in pharmaceutical marketing, now is the opportune time to consider a shift to Adobe AEM Franklin. With Newpage Solutions’ expertise, you can unlock the potential of Adobe’s Next-Gen Composability.
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